I am CEO of CLIENT x CLIENT, a company I started to help companies measure, understand and improve customer performance.
"Customer performance" is the key concept here, as I believe every decision should be measured by its cost and revenue per customer.
Yes, every decision.
The Customer Performance Matrix delivers the best, enterprise-wide, customer measurement available. Why
- CPM designed with a bias to action
- Works with existing systems, processes and measures
- Straightforward means to map and measure customers
- Everyone 'gets it' right away
- CPM is useful for planning, strategy and execution
- CPM is highly visual, logical, financially sound
- No technology required (OK, maybe a little)
- CPM is so easy, even your customers 'get it'
The Customer Performance Matrix has proven over and over again to be an excellent analysis, planning, strategy and design tool.
In this blog I will comment on customer performance, customer experience design, marketing automation, analytics, database marketing technology. tools and tactics from a corporate view and a customer view. After all, CEO's, managers, sales people, customer service operators, shareholders and analysts are customers too.
Have a comment, question, challenge or experience to discuss - call me at 908.350.301