Think Like a Customer

Marketing, Sales, CRM, Business Intellligence best practices, technology, measurement, customer experience discussion

CLIENT x CLIENT Fundamentals

  1.  Use 'Customer' as a metric in addition to existing metrics
  2.  Innovations start with customers (not necessarily from customers) 
  3.  Delineate every employees' customer role
  4.  Visualize the customer experience
  5.  Align corporate goals to customer metrics
  6.  Monetize decisions based on customer impact
  7.  Profile business from customer/market inward for real insights

About Michael R. Hoffman

I am CEO of CLIENT x CLIENT, a company I started to help companies measure, understand and improve customer performance.   

In this blog I will comment on customer performance, customer experience design, marketing automation, analytics, database marketing technology. tools and tactics from a corporate view and a customer view. After all, CEO's, managers, sales people, customer service operators, shareholders and analysts are customers too.  

Have a comment, question, challenge or experience to discuss - call me at 908.350.301

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Disclaimer

The opinions expressed herein are my own personal opinions and do not represent my employer's view in  anyway.

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