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The Customer Value Model Links Company Performance to
Customer Performance
CLIENTxCLIENT's Customer Value Model services factor
customer revenue and expense from customer acquisition through
sales, delivery, service and affiliate opportunities for
evaluating customer value potential, customer performance gaps
and determining, coordinating and monitoring corporate and
departmental customer performance objectives.
A Customer Experience Matrix™ Value Model calculates the
cumulative discounted cash flows from a set of related contacts.
The contacts may belong to a single customer or customer
segment. Segments may be defined by demographics, behavior,
treatments received, products purchased, or other factors.
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