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Recent Articles:

Marketing Systems: Justifying Marketing System Investments June 2007 DM Review Magazine

Marketing Systems: Software Selection Methods, Part 2 May 2007 DM Review Magazine

Netrics’ Engine Pairs Human Decisions with Analytics June 2007 DMNews

Knotice’s Concentri Unifies Touchpoints May DMNews

ClickFox’s New Spin on Funnel Analysis April DMNews

Paid Search Bid Management Review

Customer Processes

Selecting a Customer Value Dashboard

Messages in Slots

Comprehensive Customer Metrics

Building The Path to End State CRM - "Are We There Yet?"

ClickTracks Review

Building a Customer Value Model

A Marketing Transformation

QlikTech QlikView Review

Consistent Customer Views

Lifetime Value

Using Lifetime Value

Advanced Personalization

Building a Customer Value Model

Lifetime Value

Customer Value Dashboard

Advanced Personalization

Content Integration

Batch vs Real Time

Behavior Monitoring Systems

Optimization

Certona Review

ChoiceMaker Review

Campaign Runner Review

CLIENTxCLIENT Events

2008 Financial Services Technology Summit

Customer Success Case Study: Empowering Innovation N

Case Studies in ROI of Customer Data Quality, by David Raab"