Customer Experience Strategy
Company Strategy with Customer Experience Strategy Foundation
Customers are the life blood of company strategy. The CxC Customer Experience Matrix was designed to visually, financially and operationally depict a company's strategy in their customer's context. Too many companies draft strategies and operate under strategies that make broad, often inaccurate, vague and often incorrect customer flow, sales and operations assumptions. Using modern technology, companies can not only observe and predict customer flow at a highly accurate and granular level of detail, companies can also rapidly adjust and adapt offers, communications, supply and distribution chains to optimize revenue, reduce costs and grow short term and long term customer lifetime revenue.